Trademark Guidelines

• Ⅰ.  INTRODUCTION
• Ⅱ.  WHO CAN USE MOUSER’S TRADEMARKS/TERMS AND CONDITIONS
  1. A. Mouser Authorized Independent Representatives
  2. B. Mouser Licensees/Others that have been given express written authorization
  3. C. Third parties/resellers making referential use of Mouser’s trademarks
• Ⅲ.  ACKNOWLEDGEMENTS/CONDITIONS OF USE
• Ⅳ.  MOUSER WORD MARKS AND LOGO FORMS
  1. A. MOUSER WORD MARKS
     1. 1. Preferred Format For Word Marks
     2. 2. Alternative Format For Word Marks
     3. 3. First and Subsequent Uses In Text
  2. B. MOUSER LOGOS
     1. 1. Primary Logos
        1. (a) Full-Color Mouser Electronics Logo
        2. (b) Hybrid Color Logo (Full Color “M” with “Mouser Electronics” in white, all against black background)
     2. 2. Minimum Size and Space
     3. 3. Logo Misuse Examples
• Ⅴ.  ATTRIBUTION

Ⅰ.  INTRODUCTION

Mouser’s trademarks, service marks, trade names, and other intellectual property rights are valuable assets of the company, and are legally protected in the United States and various jurisdictions throughout the world. The following (these “Trademark Guidelines”) provides guidelines regarding the proper, permitted and prohibited use of Mouser’s trademarks. For the purpose of these Trademark Guidelines the terms “Mouser trademark(s)” and/or “Mouser’s trademark(s)” refers to any trademark, service mark, logos, trade name, trade dress, domain name, or other indicia of ownership owned or used by Mouser Electronics, Inc. (“Mouser” or “us”, or “our” as the context dictates). PLEASE READ THE ENTIRE DOCUMENT. It is vital that you understand and follow all aspects of these Trademark Guidelines to ensure that our valuable trademark rights remain strong.

Ⅱ.  WHO CAN USE MOUSER’S TRADEMARKS/TERMS AND CONDITIONS

Mouser reserves all rights with respect to its trademarks, service marks, logos, trade names, trade dress, domain names, and other indicia. Any unauthorized use of Mouser’s trademarks may constitute trademark infringement and unfair competition in violation of federal and state laws. Except for the limited right to use as expressly permitted under these Trademark Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If your proposed use falls outside of the permitted use set forth under these Trademark Guidelines, the use is not permitted unless written approval is provided by Mouser. If you have any questions regarding these guidelines, please contact Mouser at branding@mouser.com.

1. Mouser Authorized Independent Representatives

   If you:
   (a) DO have a formal written license agreement with Mouser, and
   (b) ARE a Mouser Authorized Independent Representative,
   you may use Mouser’s trademarks in promotional, advertising, marketing or sales collateral, instructions reference materials, and/or on your website, provided that such materials clearly identify your connection to Mouser, and the use of Mouser trademarks is otherwise in accordance with these Trademark Guidelines.

2. Mouser Licensees/Others that have been given express written authorization

   If you:
   (a) DO have a formal written license or written permission to use agreement with Mouser, and
   (b) HAVE BEEN provided with trademark usage guidelines with your agreement, please follow those guidelines.
   
   If you:
   (a) DO have a formal written license or written permission to use agreement with Mouser, and
   (b) HAVE NOT BEEN provided usage guidelines, then please follow these Trademark Guidelines.
   You may be subject to additional restrictions.

3. Third parties/resellers making referential use of Mouser’s trademarks

   Third parties may make purely referential use of Mouser trademarks as described in these Trademark Guidelines, for example, in describing the source of the products, or other factual statements concerning Mouser and its business; however, any uses of Mouser’s trademarks (or of statements) in ways that imply endorsement by Mouser, or an affiliation, certification or other relationship with Mouser - where none exists – are strictly prohibited.

Ⅲ.  ACKNOWLEDGEMENTS / CONDITIONS OF USE

1. By using any Mouser trademark, in whole or in part, you acknowledge that Mouser is the sole owner of the trademark and promise that you will not interfere with Mouser’s rights in the trademark, including challenging Mouser’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Mouser trademark. The goodwill derived from using any part of a Mouser trademark exclusively inures to the benefit of and belongs to Mouser.

2. You may not alter the Mouser trademarks or combine them with any other words, symbols, images, or designs or incorporate them into a tag line or slogan.

3. Further, you may not use Mouser’s trademarks within your, or your business’, or with any other, product names, service names, company/trade names, DBA’s, domain names, or other indicia.

4. You may not use the Mouser trademarks in any way that implies an association, affiliation, or sponsorship with Mouser

5. You may not use the Mouser trademarks as the prominent feature. Your name and related trademarks must appear more prominent than Mouser’s trademarks.

6. You may not use the Mouser trademarks in a way that would adversely affect Mouser’s reputation or the goodwill associated with its trademarks.

7. These Trademark Guidelines are subject to change without notice. Mouser reserves the right in its sole discretion to terminate or modify the uses permitted under these Trademark Guidelines, including but not limited to, updating, replacing, adding, or deleting particular trademarks. The use permission granted herein does not prohibit Mouser to advance any objection (including filing of a litigation action) to stop any third party’s use of Mouser’s trademarks.

Ⅳ.  MOUSER WORD MARKS AND LOGO FORMS

The following is a partial listing of Mouser-owned marks (including word-only marks, and logo marks) and is by no means an exhaustive list of the number of marks in which Mouser claims ownership.

A. MOUSER WORD MARKS

1. Mouser

2. Mouser Electronics

3. mouser.com

No specific font is required, but the marks should be distinguished from surrounding text by, with the use of boldface print or italics.

The word marks for Mouser and Mouser Electronics should be used with an initial capital letter “M”, such as Mouser, Mouser Electronics. The word marks for mouser.com should be used all lower case letter, mouser.com.

B. MOUSER LOGOS

1. Primary Logos

3. Logo Misuse Examples

Illustrated below are several examples of ways NOT to use the Mouser logos. In an effort to maintain the brand integrity, do not alter the logo forms illustrated in Section IV. B 1. of these Trademark Guidelines or alternatively from the form that is downloaded.

Ⅴ.  ATTRIBUTION

Required Attribution

When making reference to Mouser Electronics and its associated trademarks, a short attribution statement within the credit notice section of your materials shall be provided when possible. An example of Mouser’s attribution notice is shown below:

Mouser, Mouser Electronics, mouser.com and the Mouser logo are trademarks or registered trademarks of Mouser Electronics, Inc.